Official Account
Lansenger Official Accounts come in two types — Broadcast Accounts and Subscription Accounts — used for information publishing, notification delivery, and content distribution within an organization.
Official Account Types
| Type | Characteristics |
|---|---|
| Broadcast Account | Pushes to all users within the visible scope; users receive messages without needing to follow |
| Subscription Account | Users must follow to receive messages; the follower list can be managed |
User Usage
Receiving and Viewing
- Official Account messages appear in the conversation list, shown as individual Official Account conversations or grouped by Official Account
- New messages display unread badges
- Enter the Official Account message interface to view published articles and text messages
Interaction
- The bottom of the Official Account interface can switch between custom menus and a reply input box
- Send messages to the Official Account (e.g., to trigger auto-replies)
- Comment on and like articles (requires the Official Account to enable the corresponding features)
Subscription Account Management
- Subscribe or unsubscribe from Subscription Accounts at any time
- Receive push messages from a Subscription Account after following it
Article Types
Official Accounts support creating three types of articles:
- Rich Text Article: Cover image + title + body (supports text, images, attachments, links, and other rich text); toggle options for comments, read count, and voice playback
- Official Document Article: Red-letter document format, supporting body title, agency code, year, and document number
- Link Article: Cover image + title + link URL + summary
Article Management
- Each Broadcast Account/Subscription Account has its own article library
- Created articles can be edited, deleted, or mass-sent with one click
- Draft articles can be edited and deleted
- Created articles support online updates; updated content is shown when users reopen them
- Deleted articles display “This article has been deleted” when opened by any user
Mass Send Management
Send Methods
- Article Card: One or more articles combined into a card (1–10 articles), with adjustable order
- Text Message: Combination of text, emojis, images, and files, up to 6,000 characters
Send Timing
- Send immediately
- Scheduled send (today, tomorrow, or the day after at a specified time)
Sent messages can be recalled; scheduled messages can be canceled.
Custom Menu
- Up to 3 top-level menus, each with up to 5 sub-menus
- Menu content can be an article card message, a specified redirect URL, or historical articles
- Official Accounts without a custom menu do not display a menu bar
Auto Reply
- Keyword-triggered reply: Automatically replies when a user message matches a keyword
- Receive-all reply: Automatically replies to any received message
- Reply content supports articles, images, and text
Article Preview
Mobile preview supports switching between light/dark mode to check the display. When using non-system font colors, previewing in dark mode is recommended to avoid poor readability after sending.
Group Management
Official Account operators can create custom groups to define common publishing scopes, selectable directly during mass sends.